Original book is like this. No copyright page. Uploaded by ttscribe2. Internet Archive's 25th Anniversary Logo. Search icon An illustration of a magnifying glass. User icon An illustration of a person's head and chest. Sign up Log in. Web icon An illustration of a computer application window Wayback Machine Texts icon An illustration of an open book. Books Video icon An illustration of two cells of a film strip. Video Audio icon An illustration of an audio speaker.
Audio Software icon An illustration of a 3. Software Images icon An illustration of two photographs. Do not simply identify yourself as Bethlehem Central, as that implies you are speaking for the entire district. Try to avoid dates or years in profile names, you want the account to stand the test of time. Build out your blog, Twitter stream, Instagram feed, Facebook page or whatever you choose and spend time populating it for several weeks, sharing it with a small group who can provide comments.
Have the site up and running well before you plan to launch it so you can become comfortable maintaining it and ensure that the plan you set in place works appropriately. Notify the BC Communications Office to offer suggestions on how to reach potential audiences and let them know you are on social media. Once your site is up and running, you will find some content is popular, some is ignored and some is too in-depth. All social media tools come with tracking tools, so you can see which posts are viewed and shared most, with generate comments, etc.
Be prepared to re-align your strategy in response to who is viewing your site and how they are doing so.
Audiences: Identifying your audiences will help you tailor your content and also choose the right networks. List your primary audiences. Current Conversation: This is when the listening begins. Survey the social media landscape for what is already being said about your organization or topic. What are people saying? Who is saying it? List the topics, people and sites that are leading the conversations that are relevant to you.
Content: Identify the content you have to share. Is it primarily news updates, conversation or networking information? List the content you will be sharing. Name and Design: Identify a simple and descriptive name for your profile that clearly identifies your affiliation with the district. Please contact the Communications Office for assistance in what graphics to use for your social media accounts.
At that time, be prepared to rethink your content. Ongoing evaluation should be part of your strategy. Define your timeline. These platforms focus on short-form content— characters, one picture or one second video—and will be easier to update. Unlike Twitter and Instagram, which are focused on short-form content and take less time to update, Facebook and YouTube are much more friendly for institution-wide communications and it can take time to develop content for these platforms.
For this reason, we request that you put careful consideration into whether or not you set up a Facebook or YouTube account and think about whether you will have enough content to fill a Facebook page or YouTube channel. Skip to content All schools open for in-person instruction All BCSD schools continue to be open for in-person instruction.
Think before you post! Regardless of your privacy settings, assume that all of the information you have shared on your social network is public information. Be respectful, responsible and ethical — We expect you to uphold district standards online and offline Always treat others in a respectful, positive and considerate manner. Even though you are approved to represent the school, unless you are specifically authorized to speak on behalf of the school as a spokesperson, you should state that the views expressed in your postings, etc.
Stick with discussing school-related matters that are within your area of responsibility. Do not engage in arguments or extensive debates with naysayers on your site. Be a good listener Keep in mind that one of the biggest benefits of social media is that it gives others another way to talk to you, ask questions directly and to share feedback.
Be responsive to others when conversing online. Provide answers, thank people for their comments and ask for further feedback, etc. If you do not have the time or resources to check in on these sites at least a few minutes every other day, and to post fresh content on a weekly basis, reconsider jumping into social media at this time.
Your site is only as interesting as your last post—if that post is several months old, visitors will consider it mothballed. This will increase the value of your site and also ensure you are valued member of the community and are not just self-promoting. Do not publish, post or release information that is considered confidential or not public. If it seems confidential, it probably is. Do not use your birth date, address and cell phone number on any public website. To ensure your safety, be careful about the type and amount of personal information you provide.
Avoid talking about personal schedules or situations. NEVER give out or transmit personal information of students, parents or employees. Always respect the privacy of school community members.
You may use photos and video products, etc. It is not acceptable to post pictures of students if the parent s have submitted a written request to opt-out — please check with the Communications Office for this information. Do not post pictures of others without their permission unless it is from a public event.
There is a difference between posting a picture of someone with their family at home and posting a picture of them at a science fair or football game. Other sites A significant part of the interaction on blogs, Twitter, Facebook and other social networks involves passing on interesting content or linking to helpful resources.
However, the school is ultimately responsible for any content that is shared. Pay attention to the security warnings that pop up on your computer before clicking on unfamiliar links. They actually serve a purpose and protect you and the school. When using Twitter, Facebook and other tools, be sure to follow their terms and conditions.
Apologize for the mistake if the situation warrants it. Define your goals Before jumping into social media, spend time determining what you want to accomplish. Identify a coordinator Determine who will be the primary person responsible for updating and monitoring your site or profile. Create a strategy The more work you do on the front end, the more likely you are to create a successful social media presence.
Listen All social media platforms have their own standards, styles and expectations. Choose your tool After listening, you may find the short, character bursts of Twitter, or the single photo or short video approach of Instagram are a good fit for your goals.
Name yourself Create a profile name that clearly and concisely identified your program and its district affiliation. Experiment Build out your blog, Twitter stream, Instagram feed, Facebook page or whatever you choose and spend time populating it for several weeks, sharing it with a small group who can provide comments.
Adjust Once your site is up and running, you will find some content is popular, some is ignored and some is too in-depth.
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